A selection of our Catapult wins
This is a selection of wins for our clients that highlights the talent and two decades worth of experience in this market.
Managed Service Gains Larger Client Budgets
Challenge
Aspire, a renowned influencer marketing agency, faced a significant challenge in balancing its dual business model of a successful SaaS platform and underutilized managed services. The primary obstacle was developing a robust strategy to effectively stimulate demand and interest in their managed services, a sector brimming with untapped opportunities, while maintaining synergy with their established SaaS platform.
Catapult Activation
To tackle Aspire’s challenge, Catapult emphasized managed services in Aspire’s business model. They strategically led with these services in initial interactions, shifting client focus and sparking increased interest. This shift not only set the managed services apart from the SaaS platform but also resulted in larger client budgets. The success was due to minimizing direct price comparisons with the SaaS platform, highlighting the managed services’ distinct value.
Result
Catapult’s expertise in the agency industry has been pivotal in developing Aspire’s managed services, complementing Aspire’s in-house focus on their SaaS platform. The partnership has been marked by transparency, responsiveness, and proactive support, including driving interest in events. This synergy has played a crucial role in advancing Aspire’s growth goals, particularly in enhancing the profile and demand for their managed services.
$3.5M In New Business Won
Challenge
With only a small internal new business team and no formal outbound sales strategy, the Chicago-based creative agency, Energy BBDO, found that intense pitches frequently absorbed time, causing the agency to rely heavily on referrals and inbound RFPs for growth.
Catapult Activation
Catapult became an extension of Energy BBDO’s business development team and first sought to better understand what makes them unique. Catapult looked at the agency’s clients and work to identify a hyper-targeted list of “right to win” companies. A personalized multi-touch, multi-channel,
messaging strategy was developed and implemented with the objective of creating introductions to senior-level decision-makers.
Result
Through Catapult’s comprehensive outbound efforts, they were able to build an impressive pipeline of opportunities, two of which closed resulting in over $3.5M in new business for Energy BBDO. Catapult was able to sidestep a RFP, giving Energy BBDO a more efficient entrance into a new account. The other came to fruition after a series of creative outbound strategies landed Energy BBDO directly into a client’s formal pitch process.
$3.5M In New Business Won
Challenge
With only a small internal new business team and no formal outbound sales strategy, the Chicago-based creative agency, Energy BBDO, found that intense pitches frequently absorbed time, causing the agency to rely heavily on referrals and inbound RFPs for growth.
Catapult Activation
Catapult became an extension of Energy BBDO’s business development team and first sought to better understand what makes them unique. Catapult looked at the agency’s clients and work to identify a hyper-targeted list of “right to win” companies. A personalized multi-touch, multi-channel,
messaging strategy was developed and implemented with the objective of creating introductions to senior-level decision-makers.
Result
Through Catapult’s comprehensive outbound efforts, they were able to build an impressive pipeline of opportunities, two of which closed resulting in over $3.5M in new business for Energy BBDO. Catapult was able to sidestep a RFP, giving Energy BBDO a more efficient entrance into a new account. The other came to fruition after a series of creative outbound strategies landed Energy BBDO directly into a client’s formal pitch process.
21 Sponsorship Meetings in 45 Days
Challenge
Talmi Entertainment specializes in event marketing and live performance production, curating unforgettable experiences for audiences nationwide. But the absence of a dedicated sponsorship sales leader served as a major challenge for the company. The void resulted in a lack of time, resources, and expertise necessary to secure sponsorship partners amidst the ever-evolving corporate landscape. With limited capacity for business development, Talmi struggled to tap into available sponsorship funds, hindering their ability to maximize the potential of their annual Nutcracker production.
Catapult Activation
Catapult acted as Talmi Entertainment’s dedicated sponsorship sales team, guiding the process from start to finish. We personalized outreach, conducted targeted calls and meetings, and collaborated closely with Talmi, managing negotiations and closures. Our aim was to create a steady stream of sponsorship opportunities, allowing Talmi to focus on their core business.
Result
Through Catapult’s comprehensive approach to sponsorship sales, Talmi Entertainment experienced phenomenal results and impressive metrics. Within just 21 days of collaboration, Catapult generated over 5 meeting opportunities, laying the foundation for a robust pipeline of sponsorship leads. This proactive outreach culminated in the successful closure of a significant 2-year regional sponsorship deal with a prominent dental chain in the Southeast. These tangible wins underscored Catapult’s effectiveness in driving meaningful results, with a total of 21 meetings secured to date. By surpassing expectations and delivering substantial sponsorship revenue, Catapult demonstrated its ability to not only meet but exceed Talmi Entertainment’s growth objectives, solidifying its position as a trusted partner in driving business success.
Winning business with CPG brands
Challenge
A few years after the agency launched its patented mobile app and platform, they wanted to develop a new revenue channel to grow their business. With a team of business development employees dedicated to pitching and proposals, there wasn’t enough bandwidth to proactively generate opportunities using an outbound, Account Based Selling approach.
Catapult Activation
Catapult sees the struggle many internal teams face with standing up a new business program that is focused on proactive outreach. With Catapult, the agency was able to onboard the technology, processes and talent required to scale a proactive outbound program within weeks.
Result
Every touchpoint generated on behalf of Perksy focused on creating a real human connection with a decision maker while highlighting the unique selling points of the agency. Using this approach, the agency won a project with a consumer packaged goods brand that has led to ongoing work for their team.
Winning business with CPG brands
Challenge
A few years after the agency launched its patented mobile app and platform, they wanted to develop a new revenue channel to grow their business. With a team of business development employees dedicated to pitching and proposals, there wasn’t enough bandwidth to proactively generate opportunities using an outbound, Account Based Selling approach.
Catapult Activation
Catapult sees the struggle many internal teams face with standing up a new business program that is focused on proactive outreach. With Catapult, the agency was able to onboard the technology, processes and talent required to scale a proactive outbound program within weeks.
Result
Every touchpoint generated on behalf of Perksy focused on creating a real human connection with a decision maker while highlighting the unique selling points of the agency. Using this approach, the agency won a project with a consumer packaged goods brand that has led to ongoing work for their team.
Six-Figure Project in the first 30-days
Challenge
The agency did not have a dedicated new business development team member to qualify new prospects for the leadership team, and because of this there was a gap that needed to be filled to identify real opportunities the agency could win from inbound leads.
Catapult Activation
In the first three months of the engagement, Catapult’s Business Development Director and the supporting team identified where they had the best chance to win opportunities in the shortest amount of time. Using a scalable model that is standard for all Catapult engagements, the agency relied heavily on qualification meetings that were organized and managed by their new business development team to direct their focus on winning business with the right brands.
Result
Every qualification call identifies a need, a budget and an influencer or a decision maker who can champion the agency’s work. Within the first three months, Catapult used their process to qualify an opportunity for White Rhino that ultimately led to winning a six-figure project.
